Goodman Steel Website Redesign
What did we do?
Goodman Steel is a manufacturing shop in Rocanville, Saskatchewan. While they have established a solid reputation for delivering quality products and services locally, their online presence didn't reflect their true potential.
Their outdated website portrayed a "mom and pop" image, hindering their ability to compete with larger competitors and attracting new customers.
In order to thrive in the digital age, Goodman Steel recognized the need for a comprehensive website redesign to elevate their brand, effectively showcase their services, and improve the overall user experience.
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The main objectives were to shift brand perception away from “mom and pop shop” to modern and professional. Enhance service presentation for better customer access, and streamline sitemap and user journey for improved navigation and conversions.
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During the website redesign for Goodman Steel, several key elements were implemented to enhance the user experience and brand perception.
The branding and visual identity were revitalized through modern colours, professional typography, and a contemporary logo.
The user-centric design approach ensured a clean and intuitive layout, enabling visitors to easily access relevant information about services, expertise, and customer testimonials.
The website's sitemap was streamlined, offering clear and intuitive navigation, and a fully responsive design was adopted to ensure a seamless experience across different devices, accommodating the growing number of mobile users. -
The redesign received positive feedback from both internal stakeholders and clients for its modern and professional appearance, user-friendly interface, and clear service presentation.
It became an effective marketing tool, generating leads and driving conversions for the company.
Make it stand out.
The website redesign for Goodman Steel had a profound impact on the team's sense of pride and enthusiasm towards their brand. As the new website was unveiled, the team members saw a tangible representation of their company's values, strengths, and capabilities. The revamped website effectively showcased their expertise and highlighted the full range of services they offered.
This newfound confidence in their brand further fuelled their commitment to growth and success, empowering them to explore new opportunities and reach even greater heights in the industry.
