The challenge for Shop Cider was to develop a brand identity that not only showcased the product's artisanal nature but also stood out in a saturated market. The identity needed to evoke a sense of tradition while appealing to a modern audience. The project demanded an original approach, integrating custom hand-drawn elements, including a unique typeface and an iconic symbol.

Drawing inspiration from the intricate details of cider-making, a custom hand-drawn typeface was meticulously designed. This bespoke typography encapsulated the brand's commitment to artisanal craftsmanship, evoking a sense of authenticity and nostalgia. The typeface was refined to ensure legibility while retaining its unique charm.

Simultaneously, an iconic symbol was crafted to serve as the brand's visual centerpiece. Rooted in cider-related motifs and nature's elements, the illustration struck a delicate balance between tradition and modernity. Its versatility allowed it to be used across various touchpoints, from product labels to promotional materials, reinforcing brand recognition.

Although Shop Cider did not make it to the market with this identity, this project was an undeniable success in itself. The meticulously crafted visual identity reflected the heart and soul of artisan cider-making. The blend of custom typography and hand-drawn illustrations gave the brand a distinctive and unforgettable personality.