Goodman Steel
Brand Awareness Campaign
To engage the audience, a creative and nostalgic approach was taken, reminiscing about the good aspects of the 2000s. Goodman Steel encouraged their audience to share their favorite tunes from that era to be added to their rolling workshop playlist. A Spotify playlist, seeded with a few of their own favorite tracks, was created and made public, providing a link to the playlist from the new website.
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The primary objective of the campaign was to spread the word about Goodman Steel's newly launched website and attract the attention of their customers, suppliers, staff, and the associations they are part of.
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The target audience included existing and potential customers, suppliers, staff members of Goodman Steel, as well as the associations associated with the company.
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The key message of the campaign was to showcase the transformation of Goodman Steel from the past to the present with their revamped website, inviting everyone to check out the modern and improved online platform.
Embracing the best of the 2000s while moving forward.
Getting Our Audience Involved
During the contest phase, participants were not only encouraged to submit songs to the playlist and explore the new website but also entered into a pool for a chance to win an exciting prize – a custom fire pit. This enticing incentive added an extra level of excitement and engagement to the campaign, motivating users to actively participate and explore all that the new website had to offer. The potential of winning a free custom fire pit further heightened the enthusiasm surrounding the campaign, attracting a larger audience and driving increased interaction with Goodman Steel's brand.
