What did we do?
Creating the brand identity for Northstar Bicycles Co. was a rewarding experience. The lessons learned and the proud moments of creativity continue to serve as a testament to the dedication and commitment it takes to delivering exceptional design solutions.
However, in an unexpected turn of events, the decision was made to bring the brand identity creation in-house, leading to the project finding its resting place in the project graveyard.
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The story of Northstar Bicycles Co. began as an exciting addition to the well-established North Star Car Dealership in Cranbrook, BC. The project initially started with the aim of creating a captivating logo for the new venture. As the design process progressed, it promised to be an exhilarating journey in brand identity. However, as fate would have it, the project found its place in the proverbial project graveyard.
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The primary objective of this brand identity project was to create a compelling and visually engaging logo for Northstar Bicycles Co. The challenge was to strike a balance between legibility and creativity, ensuring that the logo would represent the spirit of the new bicycle venture and harmonize with the existing identity of the North Star Car Dealership.
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Despite not seeing the light of day, the journey with Northstar Bicycles Co. proved to be a valuable exercise in brand identity design. The balance between legibility and creativity became a focal point, with every iteration and revision contributing to the growth of the design team's expertise…. RIP
A visually striking and meaningful brand identity
Thank You,
Next
The story of Northstar Bicycles Co. may rest in the project graveyard, but the spirit of creative exploration and client engagement remains alive, ready to be channeled into future projects that come my way.