Okanagan Specialty Fruits Website Redesign
What did we do?
Okanagan Specialty Fruits Inc. (OSF) is a renowned vertically integrated company that specializes in the development, growing, processing, and marketing of novel tree fruit varieties developed through bioengineering. Despite their expertise and innovation in the field, their website was outdated, overwhelming, and lacked clarity in conveying the full scope of their services and vertical integration. They sought a complete revamp that would align with their business objectives and create a website they could proudly call their own.
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The goal of the project was to create a fun, engaging, and professional website that accurately represented OSF's identity and expertise. The focus was on designing an intuitive, easy-to-navigate platform with a strong emphasis on information architecture. Additionally, custom animations were incorporated to add a friendly and approachable touch.
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To address the pain points of the current website, a comprehensive approach was taken. The website's sitemap underwent a full revamp, streamlining the navigation and reducing information overload. Content was audited and restructured to clearly and attractively explain OSF's extensive services and vertical integration.
The new WordPress website featured custom animations and a design reflecting OSF's innovative identity. A dedicated sales feature for lab services and engaging video content enhanced user experience and aligned with the company's vision of creating an informative and engaging platform for interested users and prospects. -
The website revamp brought about a fresh and engaging online presence for Okanagan Specialty Fruits. The once outdated platform was transformed into an interactive and user-friendly website, showcasing their expertise and innovation in the field of fruit bioengineering.
An Apple a Day Keep
The OSF team was ecstatic and filled with pride when they saw their newly revamped website. The transformation was remarkable, aligning perfectly with their vision of a fun, engaging, and professional platform. The team felt a deep sense of satisfaction as the website now accurately represented their expertise and innovation in the field of specialty fruits.
